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Pampered For A Purpose

Posted by Marguerite at 5th August, 2010

By: Adonica M. Brereton

On July 28, 2010 several dozen women graced the Jeunesse Spa and Salon at the Empire Hotel at Lincoln Center to receive mini-spa treatments of blowouts, chair messages, and manicures. Why was this day so special at the salon? It was the annual summer benefit for the non-profit REVEAL-NYC.

REVEAL- NYC started in the winter of 2006 to provide women survivors of sex trafficking, domestic abuse, and sexual exploitation a day where they can be celebrated. Every Valentine’s Day Reveal hosts a complete makeover to these women who would otherwise be forgotten. Women come from the New York City shelter system and are primed and coiffed by the city’s leading make-up, hair stylists, and fashion stylist. When their make-over is complete they walk out of place not only with new clothes, makeup, and a hairdo but a renewed sense of self and purpose.

I spoke to Caroline Melendez, the Programming Chairperson for REVEAL-NYC; she shared with me that since her participation at REVEAL several years ago, she has seen such a tremendous growth in the confidence within the women. REVEAL partnerships with the women’s shelters have expanded to include empowering workshops on Hair and Fashion, Make-Up and Skin-Care, and Health and Wellness. Caroline further explained that the she had a designer from J. Crew speak to the women about the importance of dressing for your body type and embracing a healthy body image. Make-up and Skin Care professionals speak about the importance of knowing your skin type and its proper care. Lastly, a Health and Wellness instructor gives Pilates and Self- Defense classes. Ms. Melendez said that “these workshops give the women much needed time to them and a space where they can push aside stress and worries and build themselves up.”

The July 28, 2010 fundraiser was to expand REVEAL’s mission to women who do not know about the organization and who have the means to donate their time and resources to a great cause. In the upcoming months REVEAL plans to hold more fundraisers to promote awareness about the organization throughout New York City.

REVEAL’s futures goals include securing a physical location to conduct more workshops and they hope to expand REVEAL nationally to serve more women; because according to Caroline “abuse is everywhere and everyone needs to be built up and have a sense of dignity.”

To find out more about REVEAL, the website is REVEALNYC.org.

About Marguerite

Marguerite Brereton has written 4 articles on this blog.

Category : Living

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